Introduction To Entrepreneurship 101 Online Course
course 1 Introduction To Entrepreneurship 101 Online Course
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Course overview

Introduction To Entrepreneurship

Introduction To Entrepreneurship

Introduction to Entrepreneurship will introduce future business owners to the concepts and principles of entrepreneurship. The course will introduce the role entrepreneurs play in the local business environment and the impact of entrepreneurship on the national economy.
This course will explore many of the concepts that future entrepreneurs must master before they start their business. It is a course that mixes theory with practice. Learners will be challenged to apply the principles, concepts and framework to real world situations.


Upon completion of this Introduction To Entrepreneurship course, future entrepreneurs should be able to:

1)  Recognize the entrepreneurial potential within yourself.
2)  Describe the role of entrepreneurship within society.
3) Explain the impact of entrepreneurship on the individual, the family and the local community.
4) Explain the process and nature of entrepreneurship.
5) Identify ways in which entrepreneurship manifests itself in society, including startups and within the corporate environment, public sector and non‐profit sector.
6) Identify and assess potential business opportunities.
7) Explore how business opportunities can be turned into sustainable business opportunities.
8) Explore a typical business model for an entrepreneurship enterprise.
9) Explain the business planning process and its outputs.
10) Explain how the start‐up process works.


The course is divided into five units:

  • Unit 1 Entrepreneurship
  • Unit 2 From Ideas to a Sustainable Business
  • Unit 3 New Business Ventures
  • Unit 4 The Business Planning Process
  • Unit 5 Marketing, Technology, Legal and Ethical Considerations of Entrepreneurs

Each unit is further broken down into related topics. Each unit and many topics include self‐reflection questions to ponder, activities to complete and formal assignments to complete and send to your instructor.

The units contain a number of references that learners are encouraged to review. This may require that you have access to a computer with Internet connection to download the reference. Each unit should take between two and three weeks to complete.


A series of activities and assignments guide you through concepts in this Introduction To Entrepreneurship course and ask you to demonstrate that you can apply the concepts to support the creation of your business idea and business model. A summary of this work is included at the beginning of each unit. The major assignment in this course is found in Unit Four, where you will develop your own business model. Your institution/tutor will help you through this material and will also assign additional projects.


To capture the output from the reflective questions and activities you are asked to keep a personal journal. At the end of the course, the personal journal will be submitted to your instructor for feedback and grading.


Assessment takes the form of responding to activities, as well as written assignments and examinations as determined from time‐time by the institution. In cases where coursework assignments, fieldwork projects, and examinations are used in combination, a percentage rating for each component will be communicated to you at the appropriate time.


This course is worth 16 credits, or a credit value assigned by your institution. Each credit is equivalent to 10 notional hours. You are, therefore advised to spend not less than 160 hours of study on the course. This notional time includes:

  • going over activities embedded in the study material;
  • peer group interaction (where necessary);
  • face‐to‐face tutorials (where necessary);
  • working on tutor‐marked assignments; and
  • preparation time for and sitting examinations (where that is a requirement.)

Introduction To Entrepreneurship Course Schedule

A course schedule with due dates and additional readings will be supplied to you by your institution.



<Insert the following information if relevant>

  • How to contract a tutor/facilitator (Phone number, email, office hours, etc.).
  • Background information about the tutor/facilitator if he/she does not change regularly. Alternatively provide a separate letter with the package describing your tutor/facilitator’s background.
  • Description of any resources that they may need to procure to complete the course (e.g. lab kits, etc.).
  • How to access the library (either in person, by email or online).


If the course requires that assignments be regularly graded, then insert a description of how and where to submit assignments. Also explain how the learners will receive feedback.


If the students must access content online or use email to submit assignments, then a technical support section is required. You need to include how to complete basic tasks and a phone number that they can call if they are having difficulty getting online.

Good Luck

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